Head of Social Media

Recruit4staff is proud to represent their client, a leading Travel Company, in their search for a Head of Social Media to work in their busy office based in Chester.

For the successful Head of Social Media, our client is offering:

• Starting salary of £45,000 - £50,000 (DOE)
• Monday to Friday, 9:00 am – 5:30 pm, 37.5 hours per week
• Permanent contract
• 22 days holiday rising 1 day per year (up to 25 days)
• Paid Bank Holidays
• Enhanced company pension scheme
• Enhanced maternity & paternity packages
• Discounted personal holidays and staff travel concessions
• Learning & development funding
• Friendly working environment with regular company social events
• Access to Life Insurance, Eye Care vouchers, EAP, and Employee Discounts Platform

The Role – Head of Social Media:

• Lead the overall social media strategy across TikTok, Instagram, Facebook and other relevant platforms
• Create and manage the social content calendar, ensuring consistent and engaging output aligned to brand tone
• Produce and publish platform-native content, including short-form video, stories, and reels
• Oversee community management, including DMs, comments, and audience engagement
• Drive both organic and paid social performance, leveraging platform algorithms and trends
• Manage influencer and creator partnerships, from outreach and briefing to performance tracking
• Analyse and report on key metrics, including reach, engagement, growth, and conversions
• Collaborate with internal and external creative teams and paid media agencies to align content and campaign strategy
• Mentor and line-manage Social Media Executives and champion the social function internally
• Support wider business and marketing goals through integrated social campaigns

What our client is looking for in a Head of Social Media:

• Proven experience in a senior social media role – ESSENTIAL
• Proven success in growing brand presence and running effective influencer campaigns – ESSENTIAL
• Deep understanding of TikTok, Instagram, and Facebook algorithms – ESSENTIAL
• Skilled in community building, content creation, and copywriting – ESSENTIAL
• Proficiency with tools such as Hootsuite, Meta Business Suite, TikTok Ads Manager – DESIRABLE
• Strong grasp of paid social strategy and experience with performance reporting – DESIRABLE
• Excellent communication, leadership, and stakeholder management skills

Key skills or similar Job Titles:

Social Media Manager, Digital Marketing Manager, Brand & Content Manager, Head of Digital, Marketing Manager, Social Strategy Lead

Commutable From:

Chester, Wrexham, Ellesmere Port, Liverpool, Northwich, Runcorn, Wirral

For further information about this and other positions, please apply now.

This vacancy is being advertised on behalf of Recruit4staff (Wrexham) Ltd, who are operating as a recruitment agency, agent, agencies, employment agency, or employment business.

Job Reference: opp-23005